I Love Gamay is a fun new annual event—now three years strong—that brings together adventurous wine lovers and wine producers in celebration of Oregon Gamay Noir, a lesser-known but much-loved wine varietal. The event is the brainchild of Michelle Battista (of Elder Hall and The Nightwood Society), and she wanted the event to be fun, hip, and vibrant, with a dash of irreverence. We came up with a vivacious identity system to bring the event and the website to life—one that allowed for some variation in colors and elements each year to keep things fresh. Michelle ran with the illustrations to create a collection of irresistible giveaways and promo items.
Photo credits: Michelle Battista, Cheryl Juetten
2018 illustrations (final image) done in collaboration with illustrator Mallory Smith