Having used Leatherman tools since my teenage years, I was thrilled to be contacted by them to create a set of original icons and a birthday card for their VIP customers. This great company is based in the Portland area and makes a point of showcasing local creatives. I even got to print a little bio on the back of the card!
The icons themselves, which represent the wide range of uses for Leatherman’s vast tool repertoire, will go on to serve other marketing purposes. My goal was to create an icon set that felt, well, iconic but not generic. To accomplish this I used symbols that were less common—a bike on a stand; a cam to represent climbing instead of a carabiner—and incorporated the tools themselves whenever I could. The complete set looks fully original and it’s fun to decipher the story each one tells.
Fingers crossed I get to do more projects for them in the future..this one was so much fun to work on!