Paxos founder Maggie Davis had a vision for the company of crisp, uncomplicated, and sophisticated branding which conveyed the natural and botanical aspects of the products.
Four years after the initial launch, Maggie and I have been through two full branding processes together (one for the original name, Paxi, and a second for the new name Paxos in 2019). I’ve been the lucky beneficiary of Maggie’s many skincare product experiments, and I’ve loved watching the creative ways that she makes the brand her own through tantalizing gift and sample sets, thoughtful giveaways, a signature perfume, and constant homages to the Greek islands which inspired it all.
Photos: David Powell
Final two photos: Marian Peteros