During the month of March in the foodie town of Portland, diners can eat full multi-course meals at prestigious restaurants across town for the affordable price of $33. It’s organized and hosted by Travel Portland, longtime beloved client of mine, and this year I had the honor of producing a new identity for the event. The goal was a brand that simultaneously spoke to the high-end nature of the cuisine while communicating the accessible cost. And of course, it had to coordinate with the new Travel Portland identity launched in 2019, characterized by the lovable and recognizable illustrations of local artist Lisa Congdon.
The collateral package included window clings, posters, postcards, web images and digital ads, and more.