When considering the identity for new neighborhood floral workshop Vista Flora, a simple, classic palette of black and cream was the obvious choice to set off Vista Flora’s striking, vivacious creations. The palette and logo have served them well as the brand has grown, doing heavy lifting while always complementing and never clashing. This lovely little business has bloomed since its launch in 2018, with help from wonderful personal touches from the client like a butter-yellow 1960s VW van named Betty Kate.
Photos: Vista Flora/Lara Garrett